The Food and Drug Administration (FDA) regulates the marketing of products, specifically those related to food, drugs, medical devices, and other products that fall under its jurisdiction. The FDA has authority to regulate the promotion and advertising of these products to ensure that the information provided to consumers is truthful, non-misleading, and not deceptive.
The FDA reviews and approves the labeling and advertising of drugs and medical devices before they can be marketed to the public. The advertisements and promotional materials for these products must provide a fair balance of information about the benefits and risks of the product. They also can't be false or misleading in any way.
The FDA also sets rules for direct-to-consumer advertising (DTCA) of prescription drugs, which must include certain information such as the risks and benefits of the drug, the major side effects and how often they happen, and the intended population for which the drug is approved. In addition, the FDA has guidelines that govern the format and content of DTCA, such as when and how certain information should be presented.
For dietary supplements, there are some different rules, but still the FDA has the authority to regulate the promotion and labeling of dietary supplements to ensure that the information provided to consumers is truthful, not misleading, and not deceptive. The FDA also reviews and approves the health claims made on dietary supplements labels and in other advertising materials.
It is important to notice that the FDA's authority to regulate advertising is limited to what's called "labeling" which include packaging, labeling, and advertising. The FDA does not have the authority to regulate the actual manufacturing process of a product, for this there are other agencies.
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